When planning our production company logo we wanted to create something modern and attractive, to appeal to a modern target audience. Ultimately we created this...
We decided to call our production company, Charade as we liked the mysterious connotations of the name, we also felt this related to a different era of cinema where this word was regularly used, for example in the 1963 Audrey Hepburn film, Charade.
To make our company seem more legitimate we featured a parent company, common amongst conglomerate media institutions, we chose 'A PF company' referencing both our surnames, Pritchard and Farey. While we initially considered claiming our company was parented a more established company, however decided against it as we thought creating our own allowed us more control and continuity.
Here is the animated version of our logo...
In our research of the film noir horror genre we noticed that production companies often alter their logos to make them more appropriate for the genre or content. Because of this we decided to put our logo in black and white, referencing the cinematic style so often featured in the film noir genre...
We chose to use this as our production company logo for the film noir genre as we feel it pays tribute to the film's genre and it's modern aspect should be appealing to our target demographic.
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