Ancillary Project 1: Film Poster- Research

              

Our Film Noir Title

We debated several titles for our film noir, focusing on the theme of memory loss, a significant plot device in our film and synonyms of bad luck and repression, relevant motifs. 

Ultimately we chose Blackout as we felt it was the most appropriate for our choice to make a film with more similarities to the neo noir genre and would appeal to younger audiences. 

The next decision that had to be made was which font to use for our title....

We knew we wanted bold white lettering against a black background which led us to to 3 fonts and designs

Design 1

While this isn't the design we originally anticipated we liked the complexity of the font, the lined effect making the design look similar to chiaroscuro lighting featured regularly in the film noir genre. 

Design 2

Our second design is significantly more simple as we didn't want to distract from the actually content and events that take place in the film, we chose bold white lettering with a slight mirrored effect to create a more tense feeling to the title. 

Design 3

This design features a marble effect making the title seem more complex, we thought the markings could demonstrate the loss of purity, the white seeming messy and stained, potentially relating to the stained clothing that serves as evidence against our protagonist. 

Our Final decision...

We chose this because it's complexity creates tension adding an air of mystery to the film, it's design serving as a tribute to the genre. Furthermore the darkness of the font is more appropriate with the tone of the film, without being so dark that it would be hidden against a black background. 

We asked some of our target audience what they thought of our title and font, they said the following....

"It was good and it described what and how it's happening"

"Short and relatable"

"Interesting and doesn't spoil the ending"

"Effective and Memorable"

Our Production Company Logo

When planning our production company logo we wanted to create something modern and attractive, to appeal to a modern target audience. Ultimately we created this...

We decided to call our production company, Charade as we liked the mysterious connotations of the name, we also felt this related to a different era of cinema where this word was regularly used, for example in the 1963 Audrey Hepburn film, Charade. 

To make our company seem more legitimate we featured a parent company, common amongst conglomerate media institutions, we chose 'A PF company' referencing both our surnames, Pritchard and Farey. While we initially considered claiming our company was parented a more established company, however decided against it as we thought creating our own allowed us more control and continuity.

Here is the animated version of our logo...

                             

In our research of the film noir horror genre we noticed that production companies often alter their logos to make them more appropriate for the genre or content. Because of this we decided to put our logo in black and white, referencing the cinematic style so often featured in the film noir genre...

                             

We chose to use this as our production company logo for the film noir genre as we feel it pays tribute to the film's genre and it's modern aspect should be appealing to our target demographic. 

Locations in our Film Noir

Locations in our film from pollypritchard100